Lego – A History Of These Building Blocks Of Imagination

Lego bricks. Creativity. Childhood. They go collectively like Mickey Mouse and Disney, wizards and Harry Potter. Lego has been part of childhood for greater than three generations. Practically everybody below 50 has performed with these constructing blocks of creativeness. There is no such thing as a telling what number of engineers and scientists have been spawned by these plastic constructing blocks.

Lego is synonymous with plastic toy bricks that may be simply remodeled into buildings, area ships, vehicles, boats, trains and a myriad of different toys. The hot button is that the kid will get to assemble the toy from the fundamental constructing blocks. Every toy could be assembled, disassembled and reassembled in sufficient new shapes and types to tickle the creativeness and stretch the teenager’s creativity.

As we speak, Lego is rather more that the easy blocks invented in 1949. It’s toys, theme parks, films, and CDs. Lego constructing blocks and different merchandise are distributed around the globe. These tiny plastic bricks and the corporate they’ve constructed, are a phenomenon with successful as outstanding as Mickey Mouse.

Lego Bricks Turn into The Constructing Blocks Of Fantasy

The place did Lego come from and the way did it get to be such an vital instrument for childhood creativity?

Our story begins in Billund, Denmark. It’s 1932. Grasp carpenter and joiner Ole Kirk Kristiansen opened a brand new enterprise. His little firm makes stepladders, ironing boards and picket toys. He has simply six staff. No person may have imagined, however Lego and the little constructing blocks of creativeness had simply been born.

Two years later, Kristiansen adopted the identify Lego as a model identify for his toys. The identify is derived from the Danish phrases “leg godt,” which imply “play properly.” Paradoxically, he later found that Lego in Latin means “I put collectively.” Lego has actually come to imply “put collectively” and “play properly” in just about each language. Presently, all the firm’s toys have been being comprised of wooden.

In 1942, the Lego manufacturing facility burned to the bottom. Kristiansen rebuilt.

In 1947, the Lego Firm turned the primary firm in Denmark to purchase an injection-molding machine. It started making plastic toy dolls and different toys. The well-known bricks have been but to be invented.

It was not till 1949 that the Lego firm launched the Computerized Binding Brick, a bit of plastic brick, some with 4 studs and a few with eight. Presently, the corporate was producing about 200 totally different plastic toys. The Computerized Binding Brick was offered solely in Denmark.

By 1950, plastic toys turned half of the corporate’s enterprise. Ole Kirk’s son, Godtfred Kirk, who had labored within the firm since age 12, was appointed junior vp at age 30.

In 1954, Godtfred Kirk made a visit to England to fulfill with a buying agent. The buying agent informed Kristiansen that he thought the Computerized Binding Bricks lacked an concept and system. Godtfred returned to Denmark. The Lego System was developed.

The next 12 months, Godtfred launched the Lego System at a toy truthful in Germany. It was the primary time it was launched exterior of Denmark. The outcomes have been disappointing. Kristiansen didn’t surrender. Later that 12 months, the Lego System Play was developed. It was an improved system for the Lego bricks. The Lego System Play was exported to Sweden, the place it offered properly.

In 1959, Lego bricks and the Lego System have been launched in Nice Britain, France, and Belgium.

It wasn’t till 1961 that Lego bricks have been first marketed within the U.S. and Canada. They have been an instantaneous hit and distribution around the globe continued. By the top of that decade, 843 individuals in Billund labored for the Lego firm. The primary Legoland movie was produced. In 1969, the DUPLO system for youngsters below age 5 was launched.

By 1970, there have been virtually 1,000 staff on the plant in Billund.

In 1980, the Instructional Merchandise Division was established. The DUPLO Rabbit brand was launched and a survey confirmed that 70 % of all Western European households with kids below age 14 had Lego of their house.

As 1990 unfolded, the Lego Group had turn into one of many world’s 10 largest toy producers and the one toy firm of that measurement in Europe. The others have been in Japan and the U.S. Multiple million individuals visited the LEGOLAND theme park and Godtfred Kirk Kristiansen celebrated his seventieth birthday. Lego Publishing was renamed Lego Licensing and the LEGOLAND Band issued an LP.

With the start of the brand new century, LEGO continues to develop. It has additionally continued to stay a household owned firm. As of late, Kjeld Kirk Kristiansen, the grandson of Ole Kirk, runs the corporate.

In 2003, a file 1.63 million individuals visited the LEGOLAND theme park in Billund. The Lego mini-figure celebrated its twenty fifth birthday and the BIONICLE movie “Masks of Gentle” was launched to nice success. Representations of the Lego mini-figures Biff Starling and Sandy Moondust are the primary earthlings to succeed in the planet Mars onboard the NASA Mars rovers “Spirit” and “Alternative.” The Lego Schooling Middle in Shanghai opened. The idea was aimed toward kids from age three to age twelve. There are greater than 80 Lego Schooling Facilities in Korea alone. receives round 4 million guests per thirty days.

Lego bricks are extra than simply constructing blocks. They’re studying toys. They construct on favourite themes and kids’s tales and permit the kid to train his or her personal creativeness and creativity. Offshoots of the fundamental brick embody such toys as Lego Robotics, Star Wars Lego, Harry Potter Legos and lots of different constructing toys and youngsters’ video games. It’s actually superb what a number of bricks and a full measure of creativeness will produce.

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